“The Evil One, who first offered apples to our universal mother, exemplified his serpent-like sapience by tempting her to try them off the tree: this, notwithstanding the enthusiasm we entertain for the culinary art, is unquestionably the ne plus ultra of epicurism in apple-eating.“
Georgiana Hill, How to Cook Apples, Shown in a Hundred Different Ways (1865)
Hello? Apple Marketing Board? You said you were looking for a new advertising slogan..?